Singapore Social-Impact F&B Venture Builder
Build the Brand · Mentor the Person
From Humble Beginnings.

Build the Brand. Mentor the Person. Own the Outcome.

Hawker Boys is a social-impact F&B venture builder focused on brand acquisition and ex-offender mentoring.

We acquire and grow local F&B brands while mentoring ex-offenders through real work, practical responsibility and structured pathways toward micro-ownership.

We build stronger brands, support serious people and create ownership models that are grounded, measurable and commercially real.

Partner With Us → Explore Our Work →
01 Brand
Acquisition 02 Ex-Offender
Mentoring 03 Micro-Ownership
Pathways
BUILD · MENTOR · OWN · HAWKER BOYS SG
Supported By
raiSE energiSEAN energiSE GRANTEE SUPPORTED BY raiSE ● raiSE Impact CommunityraiSE IMPACT COMMUNITY MEMBER
01 / Introduction Social-Impact F&B

A social-impact F&B venture builder.

Hawker Boys builds, acquires and grows local F&B brands with a clear social mission: to mentor ex-offenders through real work, real discipline and real ownership pathways.

Our work sits at the intersection of brand acquisition, F&B growth and practical reintegration.

We believe people rebuilding their lives need more than a second chance. They need structure, mentorship, accountability and meaningful work that can grow into ownership.

At the same time, local F&B brands need stronger positioning, sharper systems, better storytelling and practical support to grow sustainably.

Hawker Boys brings these two needs together.

Team Hawker Boys — Stamford Wee, Jaromel Gee and Manzo
Team Hawker Boys L–R · Stamford Wee, Jaromel Gee, Manzo
A.
Brand
Acquisition
B.
Ex-Offender
Mentoring
C.
Micro-Ownership
Pathways
02 / Team The people building the ground
Jaromel Gee, Founder and CEO Founder · HB.01

Jaromel
Gee.

Founder and CEO HB · 01
/ Profile Jaromel Gee
Founder & CEO
HB · 01

Jaromel Gee founded Hawker Boys to build a more practical model for social-impact F&B.

The company's focus is intentional: acquire and grow local F&B brands while mentoring ex-offenders through real work, responsibility and ownership pathways.

Jaromel leads Hawker Boys across brand acquisition, concept development, stakeholder engagement, fundraising, brand positioning and venture building. His role is to shape the direction of the company, build partner confidence and keep each venture commercially grounded while carrying a clear social mission.

His background spans F&B operations, food technology, brand building and social enterprise development. Before Hawker Boys, he developed and operated food-tech concepts and worked through the hard realities of building food businesses, navigating partners and adjusting models when the ground changed.

That experience shaped the current Hawker Boys direction.

He believes people rebuilding their lives need more than encouragement. They need structure, honest mentoring, meaningful work and a pathway to carry real responsibility.

At Hawker Boys, Jaromel focuses on building brands that can last, mentoring people who are serious about rebuilding and creating ownership pathways that are earned through real work.

Founder Statement
/ In his own words

Hawker Boys exists because social impact needs stronger business foundations.

A weak business cannot carry a serious mission for long. If we want real pathways for people rebuilding their lives, the ventures themselves must be commercially sound, operationally sharp and built with discipline.

That is why Hawker Boys is focused on brand acquisition and ex-offender mentoring.

We build the brand.
We mentor the person.
We own the outcome.

Building the system
around the mission.

Hawker Boys is built by a small team with complementary strengths across structure, operations, mentoring, technology and execution. The company's work is grounded in real F&B ventures, practical systems and close support for people rebuilding their lives.

Stamford Wee, General Manager Core · HB.02

Stamford Wee

General Manager HB · 02

Stamford Wee serves as General Manager at Hawker Boys, supporting the structure, governance and operating discipline behind the company's social-impact F&B work.

His role focuses on helping Hawker Boys remain grounded, accountable and practical as it grows from concept into execution.

Stamford supports internal systems, partner coordination, mentoring structure and the operating environment needed for people rebuilding their lives to work, learn and grow with consistency.

He brings experience across education, operations, community-based work and programme design. At Hawker Boys, this experience is applied toward a sharper direction: supporting F&B ventures that can carry both commercial discipline and social responsibility.

His work helps keep the mission human and the structure steady, especially where ex-offender mentoring, partner coordination and long-term consistency are concerned.

Manzo, Tech and AI Lead Core · HB.03

Manzo

Tech and AI Lead HB · 03

Manzo leads technology and AI development at Hawker Boys, building practical systems that support F&B operations, brand growth and daily execution.

His role focuses on tools that help the team work faster, communicate better and operate with greater consistency.

This includes digital SOPs, AI-assisted workflows, reporting formats, content support, internal tools and practical systems that reduce friction for operators and teams on the ground.

Manzo brings technical depth across AI, full-stack development and network engineering, with a strong instinct for building tools that are useful in real operating environments.

At Hawker Boys, his work supports the company's venture-building model by making operations clearer, more structured and easier to scale.

He also brings lived sensitivity toward neurodivergent communities, including people with ADHD and those on the autism spectrum. This gives him a grounded perspective on how tools, systems and workflows can support people who learn, work and process differently.

03 / What We Do Two intentional engines

Two intentional
engines.

Hawker Boys focuses on two core engines: brand acquisition and ex-offender mentoring. Everything else — design, technology, fundraising, AI — supports these two moves.

01
Engine 01

Brand
Acquisition

We acquire, partner with and grow local F&B brands with strong ground potential — brands with good food, meaningful stories, commercial promise and room for stronger positioning, systems and growth.

Once involved, we support the venture through concept development, brand direction, design, fundraising, partnerships, operational tools, technology and AI-enabled workflows.

The goal is simple: make the brand stronger, sharper and more ready to grow.

Acquire Brand Grow Scale
View The Build → ENGINE 01
02
Engine 02

Ex-Offender
Mentoring

We mentor selected ex-offenders through structured roles in real F&B environments — walking with them through the daily realities of work: punctuality, discipline, communication, emotional regulation, teamwork, customer service, kitchen routines, service flow and personal responsibility.

The goal is steady growth through real work. We believe restoration is built through structure, honesty, patience and responsibility.

Hire Mentor Equip Restore
The Pathway → ENGINE 02
04 / Our Model The whole thing in one line

Build the Brand.
Mentor the Person.
Own the Outcome.

Hawker Boys acquires and grows F&B brands while creating structured roles for selected ex-offenders who are serious about rebuilding their lives.

For candidates who show consistency, trustworthiness and readiness, we work toward micro-ownership opportunities in the stalls, brands or ventures they help build.

This is a practical pathway toward real ownership. It is earned, supported and commercially grounded.

01 The business grows. →
02 The person grows. →
03 The responsibility grows. →
05 / How It Works A five-step approach

The Hawker Boys
approach.

01/05

Acquire or
Partner With
the Brand

We identify F&B brands and concepts with strong local potential — hawker stalls, food concepts, small operators, legacy recipes or mission-aligned ventures that can grow with the right support.

02/05

Strengthen
the Business

Brand positioning, menu story, visual direction, launch strategy, fundraising materials, partnership decks, social media structure, operational templates, basic reporting and technology-enabled workflows.

03/05

Create Suitable
F&B Roles

Selected ex-offenders are placed into practical roles — prep, kitchen, stall operations, service, inventory, handover routines and customer-facing work — where supervision and mentoring capacity are right.

04/05

Mentor
Through the
Work

Mentoring happens through daily work, regular feedback and clear expectations: reliability, communication, emotional regulation, teamwork, financial awareness and ownership mindset.

05/05

Build Toward
Micro-
Ownership

For candidates who prove readiness over time, we work toward a real stake in the stall, brand or venture they helped grow — a pathway to become builders, operators and eventual part-owners.

The Hawker Boys Approach From Humble Beginnings.
06 / Micro-Ownership A pathway to real ownership

A pathway to real ownership.

Hawker Boys believes ownership should be practical, earned and real. Micro-ownership is our way of creating a meaningful bridge between work and business ownership.

It allows selected individuals to progress from paid roles into deeper responsibility, stronger accountability and eventually a real stake in the venture.

This pathway is built carefully. It depends on trust, consistency, operational readiness and commercial sense.

There is no shortcut to ownership.
There is a path.
PH.01
Paid Role Stipend + structured shifts · daily routines learned at the line
→
PH.02
Trust Demonstrated reliability, communication and consistency over time
→
PH.03
Responsibility Owning shifts, handovers, supplier comms and team coordination
→
PH.04
Operational Readiness Running a stall end-to-end · margin, inventory, people, customers
→
PH.05
Micro-Ownership A real stake in the stall, brand or venture they helped grow
→
07 / HawkerBoys.dev Technology & AI Development Layer
HawkerBoys.dev

Tech that supports the ground.

Build the Brand · Mentor the Person

HawkerBoys.dev is the technology and AI development layer of Hawker Boys.

We build and deploy practical digital tools inside the F&B ventures Hawker Boys is shaping. The purpose is simple: make operations clearer, reduce friction and support the people doing the work on the ground.

Hawker Boys is focused on brand acquisition and ex-offender mentoring. HawkerBoys.dev supports that mission by building the systems, apps and AI-enabled tools that help those ventures operate with more structure, consistency and confidence.

A / Technology Tracks Two tracks, one purpose.

HawkerBoys.dev is currently developing two technology tracks that support the same mission: helping Hawker Boys ventures operate with more clarity, structure and consistency.

01
Track 01

Hawker Boys
Unified App

A working digital product built to support practical F&B progress, guidance and responsibility tracking.

It helps organise the experience around real work, clear expectations and day-to-day consistency.

Existing product · Live demo below
02
Track 02

Agentic AI
Development

A developing AI direction focused on helping F&B operators manage the business-side pressure that surrounds the food.

It is a separate development track from the Unified App.

In development · Direction, not product
B / Unified App A practical app for real F&B progress.

The Hawker Boys Unified App is a working digital product developed by HawkerBoys.dev.

It is designed to support practical F&B progress, responsibility tracking and guided daily execution.

The app is part of Hawker Boys' technology layer, built to help people work with more clarity and consistency inside real F&B environments.

The app gives the work more structure without replacing human mentoring.

The app is not the mission. The app supports the mission.
C / Live Demo Explore the working demo.

This demo shows the direction of the Hawker Boys Unified App. It is separate from our Agentic AI development. The Unified App focuses on practical progress, guidance and support inside the Hawker Boys operating environment.

  • / Progress Cohort & Stage Track placement, training and ownership milestones in one view.
  • / Engagement Daily Challenges XP-based prompts that reinforce skills, culture and consistency.
  • / Pathway Stage Visibility Training → Placement → Aftercare → Ownership — visible end-to-end.
  • / Assistant Hawker AI On-tap guidance, FAQs and operational nudges in the moment.
Open Live Demo →
Hawker Boys Unified App — Dashboard
Dashboard Pathway · AI
D / Agentic AI Building AI for the business side of F&B.

HawkerBoys.dev is developing an Agentic AI direction for F&B operations.

This work is separate from the Hawker Boys Unified App.

The Unified App supports progress, guidance and practical structure. Our Agentic AI development focuses on a deeper question:

How can AI help F&B operators manage the business-side pressure that surrounds the food?

Many F&B operators are strong at product, service and craft.

The harder part is often everything around the food: decisions, coordination, communication, planning, admin and daily problem-solving.

That pressure becomes even heavier in social-impact ventures, where operators are also mentoring people, managing risk and building structure around individuals rebuilding their lives.

Agentic AI can help reduce that load. The goal is to help people carry the work better.

The Agentic AI layer is being shaped around practical F&B operations, not abstract technology. The details will develop as Hawker Boys builds and tests inside real ventures.

The principle remains the same: AI should reduce friction, improve clarity and support better execution.

E / Our Position Technology is the support layer.
/ Our Position

Technology is not the headline.

The venture is the headline.

The person is the responsibility.

The outcome is the work.

Agentic AI is one of the ways HawkerBoys.dev supports that work.

Build the brand. Mentor the person. Support the work.
08 / Our Trusted Network Supported by · Employment · Community

Our trusted network.

Build the Brand · Mentor the Person
A / Supported By Supported By
raiSE energiSE

Hawker Boys is an energiSE grantee, supported by raiSE.

raiSE energiSE / Grant
raiSE Impact Community

Hawker Boys is a raiSE Impact Community Member.

raiSE Impact Community / Member
B / Employment Partner Employment Partner
Yellow Ribbon Singapore

Partner Employer with Yellow Ribbon Singapore.

Yellow Ribbon Singapore / Partner Employer
C / Community & Programme Community & Programme Network
Yoon's Social Kitchen
Yoon's Social Kitchen / Network
Architects of Life
Architects of Life / Network
09 / Partner With Us Build with Hawker Boys

Build with
Hawker
Boys.

Hawker Boys works with F&B owners, hawkers, landlords, funders, social service partners, corporates and mission-aligned operators.

We are looking for partners who believe strong F&B businesses can create real pathways for people rebuilding their lives.

Start a Conversation → Contact Details ↓
You may be a good fit if you are —
  • Growing an F&B brand→
  • Exploring brand acquisition or partnership→
  • Strengthening an existing food concept→
  • Open to structured roles for ex-offenders→
  • Interested in micro-ownership models→
  • Supporting reintegration through work→
  • A social-impact F&B partner with ambition→
/ What We Bring

Brand building, concept development, fundraising support, stakeholder communication, technology tools, mentoring structure and a practical ownership pathway.